JW

Jesse White

Product engineer & delivery partner

Bright, calm software

Hi, I'm Jesse White. I design playful, high-trust web products and keep releases calm.

I blend product thinking, front-end craft, and backend dependability so launches feel like a little event, not a fire drill. Let's design something you're proud to ship and easy to grow.

Product + platform

Design systems meet healthy APIs and dependable infra.

Shipping rhythm

Weekly demos, transparent updates, and docs people actually read.

Tooling bias

Next.js, TypeScript, C#/Python/Go, and Playwright where it matters.

JW

Now building with

Founders, PMs, and engineering leads

Inviting projects

Bring me the weird idea, the hairy integration, or the launch you want to feel like a celebration. I keep the vibe bright while the systems stay reliable.

Current focus

Play + reliability
  • Playful, legible UI with responsive layouts and modern interactions.
  • API-first builds: auth, payments, analytics, and integrations that do not break under pressure.
  • Reliability discipline: logs, traces, feature flags, and fast rollbacks.
  • Delivery partner: async updates, demos, and docs you can share with stakeholders.

Weekly rhythm

Calm momentum

Shape

Short Looms and FigJam sketches to lock scope and vibe together.

Build

Pair-friendly commits, PRs with context, and preview links for quick feedback.

Share

Feature flags, dry runs, and release notes that feel human.

Offerings

Let's build something people talk about

Clear scope, playful polish, and dependable delivery. Whether it is a new flagship feature or a platform upgrade, we will make the release feel like a win.

Flagship features

Let's play

Ship the hero flow with crisp UI, purposeful motion, and copy that feels human.

  • Product shaping + prototyping
  • Design + build in Next.js/TypeScript
  • Launch checklists and QA

Calm platforms

Let's play

APIs, monitoring, and performance budgets that keep shipping predictable and boring (in the best way).

  • Contracts and integrations
  • Edge/serverless friendly patterns
  • Observability, alerting, SLOs

Hands-on partnership

Let's play

Pairing, architecture jams, and delivery leadership tailored to your team and stakeholders.

  • Architecture spikes
  • Pairing and mentorship
  • Release cadence + comms

Receipts & playgrounds

Proof of work

Peek at the code I ship, the patterns I lean on, and a concise resume you can share internally. Expect pragmatic, friendly docs and demos.

GitHub

Open source & snippets

Reusable patterns, starters, and experiments that mirror how I approach production work.

Visit profile

Toolkit

What I ship with

Modern stack
Next.jsTypeScriptReactC#PythonGoNode.jsPostgresEdge/serverlessTailwindPlaywrightCI/CD

Expect

  • Storyboards, architecture notes, and transparent delivery timelines.
  • Clean interfaces, tests where they matter, and observability baked in.
  • Collaborative communication: async updates and clear demos.

Playbook

How we'll work together

A calm, transparent cadence that keeps you in the loop without slowing execution.

01

Storyboard

Co-create the outcome, flows, and the measures of done.

02

Prototype

Clickable flows to agree on feel early before we burn sprint time.

03

Build & instrument

Ship in slices with tests, flags, and observability baked in.

04

Celebrate & hand off

Launch safely, document, and enable your team to keep momentum.

Let's talk

Ready to plan your next release?

Share a brief note about the problem, the audience, and your timeline. I'll respond with a fit check, a quick plan, and a clear starting point.

Good fit checklist

  • You want a partner who designs and builds, not just advises.
  • You want predictable releases with clear checkpoints and demos.
  • Modern web stack: Next.js, TypeScript, and a bias toward quality.